Santa Cruz natives Brian Friel & Meghan Dorrian partnered to start Young America Creative through a friendship, a background in architecture, and an interest and experience in craft, construction and the process of making.
The seasonal poster projects emerged from a simple unanswered question: what is in season when? This is not always apparent at the grocery store. Collaborating directly with local farmers and industry connoisseurs to generate the most accurate guide to seasonal and sustainable harvest times within our local region, YAC designed and locally produced an appealing poster with delicate foil embossed drawings which accurately lists seasonal fare. The poster was created with the idea to inspire communities to eat seasonally and utilize local resources.
YAC has designed two posters featuring seasonal selections of fruit & vegetables and seafood, available for purchase in original or limited edition and framed or un-framed.
Check out this video showing the production process of the posters at the Ligature, a 100 year old print shop located in Berkeley, CA:
Foil Press Production Process